Our Company
APEX business solutions is an emerging, dynamic, multi-business company, dedicated to providing a comprehensive range of tailored products and services, to meet the ever-evolving needs of our valued customers. Empowered by a relentless passion for excellence and a steadfast commitment to delivering a spectrum of value-adding products and services.
Our Lines of Business
We are a dynamic and versatile company that specializes in three pivotal lines of business: General Trading & e-Commerce, Industrial Solutions and Management Consultation. These business lines have been carefully chosen due to their significance in today’s business landscape, driven by the valuable experience of our founders and the wide range of partnerships we have cultivated. With an acute awareness of industry trends and an unwavering commitment to staying at the forefront, we leverage our expertise and extensive network to provide comprehensive and forward-thinking that empower organizations to achieve sustainable results. We strive to be the trusted go-to partner that organizations can rely on.
Our Founders
Collectively, the founders bring diversified skills, and experience to the company. Their expertise spans management, engineering, trading, marketing, and technology. This dynamic blend of capabilities allows us to evolve, innovate and be technology-driven. Together, they provide strong leadership, strategic direction, and a shared vision that drives the success of the company. With their combined expertise, we are well-equipped to navigate the challenges of the industry and achieve our goals
Muhanad Badawi
Muhanad brings 20+ years of extensive experience in Power & Utility and other industrial sectors to this company. He accumulated his knowledge and set of expertise from execution, engineering & management of multi-billion portfolio of key projects in the MENA region. He has filled multiple positions in different enterprises, most recently as Global Plant Product Manager in one of the world’s leading Original Equipment Manufacturers (OEM) in the power industry.
Moayad Badawi
Moayad is a visionary marketing expert with a wealth of experience in the field. His strategic thinking and deep understanding of consumer behavior have been instrumental in shaping our marketing strategies and positioning our brand in the market. Moayad’s creative approach and ability to identify market trends have played a key role in driving our business growth and expanding business.
Morad Badawi
Morad brings a strong background in software engineering and IT solutions to our founding team. With robust experience in developing software systems and implementing efficient IT solutions, Morad has played a major role in driving digital transformation within our organization. His expertise has helped us leverage technology to enhance operational efficiency, improve customer experiences, and streamline our business processes.